In a new blog for the BVRLA, Anthony Flack of Auto Platforms explains the importance of utilising leasing software effectively to capture prospects and convert them into customers.
Anthony talks about the fact that traditional business models need to constantly evolve and adapt to changing customer trends, and shares learnings from the banking sector to suggest ways in which leasing brokers can streamline their processes.
In his blog, ‘Successful leasing in a digital world’, Anthony says: “The decision to change your shop front [website] is a tough one, but one you must get right. Sure, there will be work involved, mainly in transfer of content. However, the opportunities for easily accessible improvements are significant in areas such as SEO, compliance, and most importantly, making it easier to upload rate books and create offers to sell more cars at lower cost.
“This is an opportunity there to be grabbed with both hands.”
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