Jonathan Hampson, former UK General Manager at Zipcar, joins the BVRLA blogging community this week and reflects on over a decade in the car sharing business.
Jonathan talks about the change he has seen in the last ten years; “The change is dramatic – the options available to city dwellers have proliferated and we have at least started on a path away from a city dominated by the inefficiency of the private car. Those who were sceptical many years ago are now the ones defining their organisations as mobility companies, rather than simply manufacturers.”
Jonathan goes on to comment; “When faced with deep rooted social norms like car ownership, achieving change requires persistence and pragmatism. Idealism has its place, but real change will be achieved through providing city dwellers realistic, palatable, nudges towards a more sustainable way. Car sharing is just such a nudge. It preserves the car as the vital mode that most consider it to be but presents it in a low impact way that works for both the user and the city.”
Read Jonathan’s blog in full - Car Sharing: a nudge towards more sustainable travel
