The BVRLA’s new e-Learning module, ‘Selling Personal Contract Hire’ is now live. The comprehensive bespoke course is perfect for anyone selling Personal Contract Hire (PCH) who wants a refresher or is new to the industry.
The aim of the course is to support the learner to:
- Be more effective at selling PCH
- Identify the needs of customers and to ensure they are treated fairly
- Understand the importance of remaining compliant with consumer regulations and to keep customers informed
- Maintain good customer relations throughout the life of the vehicle contract, including at the end of contract.
The module will guide the learners through the customer qualification process with a consistent and evidenced approach to ‘Know Your Customer’, a 9-step approach to compliant sales. The module will also cover anticipating and responding to customer questions about acquiring and funding a vehicle.