In the latest BVRLA blog, David Pretty, Head of OEM & Fleet Relationships at Dealer Auction explores their partnership with Hertz and delivery of a platform to grow their buyer base, improve buyer experience, increase profitability and speed to sell.
In the fast-moving world of fleet remarketing, and delays have a direct impact on the bottom line. Every extra day a vehicle sits unsold is another hit to margins. The firm cut their average days to sell by four days after switching to Dealer Auction’s digital platform. The change has also helped Hertz engage better buyers, increase profitability, and unlock more flexibility in how stock is sold.
Read the blog in full: How a data-driven remarketing strategy delivered 31% buyer growth
