David Pretty, Head of OEM & Fleet Relationships at Dealer Auction explores their partnership with Hertz and delivery of a platform to grow their buyer base, improve buyer experience, increase profitability and speed to sell.
In the fast-moving world of fleet remarketing, time really is money. Every extra day a vehicle sits unsold is another hit to margins. For Hertz, the goal was clear: sell faster, with greater consistency, while keeping control of the strategy.
That’s exactly what they’ve done – cutting their average days to sell by four days after switching to Dealer Auction’s digital platform. And it’s not just about speed. The change has helped Hertz engage better buyers, increase profitability, and unlock more flexibility in how stock is sold.
Hertz overhauled its remarketing approach by launching a fully branded closed network and introducing a smart cascade strategy. Rather than relying on a single sales method, they adopted a tailored, data-led process that matched the right sale type to the right vehicle, from 24-hour timed auctions for in-demand stock to Buy Now listings and Make Me an Offer for harder-to-sell units.
That flexibility, combined with real-time insight into buyer activity and market data from Autotrader, meant Hertz could react faster, list smarter, and keep the process moving. Vehicles didn’t get stuck in the same auction cycle. Buyers acted with confidence. And that four-day reduction in time to sell started delivering results to the bottom line.
The transformation wasn’t just about switching platforms; it was about building a genuine partnership. Success came from the blend of continuous improvement, unrivalled access to data, and the human expertise that ensured every step of the remarketing process was supported. It was this combination that ultimately turned a set of tools and strategies into a sustainable long-term advantage.
And while reducing days to sell was a standout result, it was far from the only one. Hertz also saw a 31% increase in unique trade buyers in the first six months of launching its closed network, and improved CAP Clean performance from 96% to 101% compared to its previous provider.
Our full report explores the strategy, structure and data that underpinned these results. It offers practical insight for any fleet decision-maker thinking ahead to the next phase of their remarketing approach.
Download the report to find out more: Fleet remarketing: The Dealer Auction strategy behind Hertz’s 31% buyer boost.
