Private vehicle travel remains the overriding preference of those in the UK, while members of the public have high excitement levels when trialling current self-driving solutions. That is according to a comprehensive study into how drivers perceive and experience self-driving vehicles.
The Centre for Connected and Autonomous Vehicles (CCAV) recently published the findings of ‘The Great Self-Driving Exploration’ project, which resulted in separate reports on the role of self-driving vehicles in a transport network, as well as the emotional response such vehicles illicit.
The Great Self-Driving Exploration reports result from a complex programme of research undertaken over the last 18 months and include research into how end users actually experience self-driving vehicles.
A four-day trial of self-driving vehicles enabled over 1000 people to try the technology for the first time. It is the first study to monitor people’s actual emotional responses to using self-driving vehicles in real-time, with the use of electroencephalogram (EEG), and the first time that self-driving vehicles were trialled in rural areas of the UK.
BVRLA members may be interested in this research to help aid understanding on customers’ attitudes towards self-driving vehicles.
CCAV Toolkit on Self-Driving vehicles to support industry messaging as more advanced vehicle technology comes to market.
