A remarketing masterclass for fleet professionals

Throughout 2021, understanding the remarketing process has never been more important to those involved in the procurement, asset risk management and remarketing of vehicles.

The BVRLA’s Remarketing for Fleet Professionals Masterclass course has been designed to demonstrate the essential aspects of remarketing and how those various components interrelate with market dynamics. Delegates will also examine what impacts residual values and the prices achieved upon resale. 

This highly interactive online course will be led by Malcolm Fryer who has over 30 years automotive industry experience with Ford, Autologic, Paragon and Avis Budget Group. At Ford he ran the rental and remarketing department, whilst most recently he was head of remarketing at Avis for the UK and Scandinavia.  

At the end of this course attendees will: 

  • Understand the importance of vehicle selection and specification has on the residual value. 
  • Gain a strong understanding of the relationship between the new and used vehicle markets. 
  • Develop remarketing initiatives and strategies for the sale of your own company vehicles.