The vehicle rental sector has been evolving for more than a century, but few periods have brought as much transformation as seen today. Electrification, shifting consumer attitudes to ownership, and the growing role of AI are all reshaping how the fundamentals of rental operations are applied.
In the latest ‘Rental Matters’ episode of the BVRLA The Inside Track podcast, in partnership with United Rental Group, Head of Communications Adam Forshaw sits down with rental sector consultant Chris Moysen. Joining them is Head of Membership Greg Theaker to explore what these changes mean for small and medium-sized rental operators and how they can not only keep pace but thrive.
Drawing on years of hands-on experience across the UK rental landscape, Chris offers practical insights for operators looking to strengthen their business foundations, sharpen their customer focus, and make smarter marketing moves, all without requiring huge budgets.
The discussion covers understanding your local market, finding the right balance between retail and business demand, and tailoring services to meet evolving expectations. In regard to marketing on a budget, Chris talks about making the most of your digital presence, social media, and online ‘shop window’ to attract and retain customers in your area.
Hear how small rental firms can turn sector change into opportunity: The Inside Track.
