THINK! about the most vulnerable on the road

The Government’s hard-hitting THINK! campaign is urging drivers, cyclists and pedestrians to give each other space and consideration in its latest road safety campaign.

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Travel Like You Know Them is promoting the recent changes to the Highway Code, which aim to improve safety for pedestrians, cyclists and horse riders.

The campaign highlights that vehicles don’t make journeys, people do, and urges drivers to think about the individual on the pavement, bike or moped and the lives being protected by taking greater care over the most vulnerable users.

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