An industry toolkit has been launched to help bring automotive professionals together in their understanding of advance driver assistance features. Such features – including advanced emergency braking, lane keeping assist and adaptive cruise control – are already widely available in new vehicles today, yet there is little consistency in how people understand or interpret what they provide.
The toolkit seems to overcome instances where existing driver assistance technologies are confused with self-driving features. As vehicle technology becomes ever more advanced, it is critical for stakeholders and consumers to understand the differences between these two technologies.
The SMMT and government’s Centre for Connected and Autonomous Vehicles (CCAV), with input from the AV-DRiVE Group, have developed a Self-driving Vehicle Communications Toolkit. The BVRLA was one of the organisations involved in its development.
The toolkit provides key messages, guidance and material on self-driving vehicles that can be embedded within marketing and communications strategies, including a set of clear definitions, terminologies and explanations, using plain language.
It also contains specific guidance on how Automated Lane Keeping System (ALKS) technology, the first internationally approved and soon to be commercially available self-driving feature, operates. The toolkit will be updated as other features become available.
If you have any questions, contact [email protected].
More information and download the toolkit: Self-driving Vehicle Communications Toolkit - SMMT.
For more on this topic, the BVRLA’s latest ‘The Inside Track’ podcast episode is with Dr Saber Fallah, Professor of Safe AI and Autonomy at University of Surrey and Director of Connected and Autonomous Vehicles Lab (CAV-LAB). Dr Fallah examines the role of AI in self-driving vehicles, looking at the ethical dilemmas AI faces when making decisions on the road.
