Safer driving encouraged with new THINK! Highway Code campaign

Following last month’s changes to The Highway Code, THINK! has launched a campaign to shift attitudes and encourage safer driving behaviours among road users. 

Partners_Government Departments and Agencies_Think_The Highway Code_768x512.png

The campaign will consist of two phases – the first phase, launched this week, will raise awareness of changes to The Highway Code. The second phase, live from May will seek to drive behaviour change.  

Assets, consisting of a communications toolkit and illustrations aimed at helping to communicate the changes clearly, are available to download.