The BVRLA has produced a suite of free-to-access communication resources to help members keep colleagues and customers updated on all they need to know about Clean Air Zones.
The association’s Clean Air Zone awareness campaign has been launched to coincide with the implementation of the Birmingham CAZ, which has soft-launched today (Tuesday 1 June). This is the second city outside of London to introduce a Clean Air Zone, with other cities set to follow.
The rental and leasing sector is perfectly placed to provide affordable flexible CAZ-compliant vehicles to those individuals and businesses looking to switch to cleaner cars and vans, and as more cities start to introduce Clean Air Zones, the need for cleaner vehicles is only going to increase.
Members are encouraged to make use of the BVRLA’s free communication resources, which promotes www.cleanairzones.co.uk as the go-to place for Clean Air Zone information.
Here you can find the latest news on which local authorities are implementing or considering Clean Air Zones, the rules, restrictions, penalty charges and any financial support available to help with upgrading to cleaner vehicles. There is also a link to the Government's CAZ payment portal.
“This is a good time for members to market their green credentials and promote themselves as a provider of Clean Air Zone compliant vehicles. We hope this communication toolkit will add value to their own marketing and communications activities” says BVRLA’s Andrea McMahon.
Members can access the BVRLA Clean Air Zone awareness toolkit immediately by logging into the BVRLA website. Co-branded versions can be requested by emailing the communications team.
Read the press release issued 28 May 2021: Clean Air Zones – Are you ready?
