Future Mobility Congress

The Future Mobility Congress 2019 will provide a day packed full of expert analysis and intelligent debate giving delegates the vital insight they need to inform their business strategy and deal with key operational issues.

Be Part of the Future of Mobility

Tickets are now on sale. 

The BVRLA Future Mobility Congress will explore the way new technology, supply chains and business models are tackling today’s urban transport challenges.

The increasing devolution of transport in the UK has massive implications for the fleet sector. Air quality, congestion and road safety are priorities for the Mayor of London, the seven new Metro Mayors and dozens of other cities across the UK. Dealing with these urban mobility issues represents both the biggest challenge and the biggest opportunity facing the vehicle rental, leasing and car club sector.

Our event will take place in the West Midlands, the UK’s First Future Mobility City. It will bring together key stakeholders from the private and public sector to examine and debate the key strategies urban policymakers are working on:

    • A national future mobility framework
    • Clean Air Zones
    • Electric vehicles
    • Transport behaviour change
    • Sharing travel data
    • Last mile logistics

There will be plenty of opportunities to share new policy thinking, hear about innovative urban mobility solutions and explore opportunities for future collaboration.


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Registration: your opportunity to network and explore the exhibitor stands


      Welcome: Conference Chairman



Session One: Key Notes ‘The future of mobility’

Speakers present their views from national government policy, regional transport policy and transport specialist perspectives on what will be the key trends and developments that will shape the future of mobility within the UK.

Chaired by Nina Bell, Vice-Chairwoman, BVRLA

  • Andrew Street CBE, Mayor for West Midlands Combined Authority
  • Ella Taylor, Head of Future Mobility, CCAV
  • Jonathan Bray, Director, Urban Transport Group



Session Two: Car in the City

This session will unveil our latest policy research report ‘Car in the City’ which considers the role the car can play in the emerging, future mobility eco-system. The research will produce a refined set of urban mobility-related asks to deliver behaviour change policy, building on the pre-existing high level ‘mobility principles’ articulated by the Department for Transport and producing suggestions as to how these goals can be achieved in a UK urban environment. 

Chaired by Toby Poston, BVRLA Director of Communications and External Relations 

  • Ben Lawson, Vice President - Strategy UK and Ireland, Enterprise Holdings
  • Chris Lane, Head of Transport Innovation, Transport for West Midlands
  • Darren Shirley, Chief Executive, Campaign for Better Transport
  • Jonathan Hampson, General Manager UK, Zipcar
  • Matthew Clark, Associate, Steer Group


Coffee Break: your opportunity to network and explore the exhibitor stands


Session Three: Clean Air Zones

In an effort to improve public health, local authorities with the highest recorded levels of pollution across the UK have been instructed to produce air quality action plans, using a range of activities tailored to the specific needs of that location, including the implementation of Clean Air Zones (CAZ). The first of these zones is due to come into force in January 2020 in Birmingham and will charge all but the very cleanest vehicles from driving within its boundaries.

The Joint Air Quality Unit (JAQU) will offer an update on the latest plans across the UK followed by a panel discussion with a variety of stakeholders.

  • Sam Harrison, Head of Communications and Stakeholder Engagement, Joint Air Quality Unit


Lunch Break: your opportunity to network and explore the exhibitor stands


Session Four: Urban Data

Increasing amounts of data is now collected and made available for commercial use. This session will explore three innovative examples that show how businesses are using different types of data to problem solve in the urban environment.

  • Ben Boutcher-West, Head of Mobility, AppyParking
  • Bola Adegbulu, Co-founder & CEO, Predina


Coffee Break: your opportunity to network and explore the exhibitor stands



Session Five: Electric Dreams

The BVRLA’s latest electric vehicle focused report ‘The Road to Zero Barometer’ evaluates the government’s progress against its Road to Zero Strategy and makes recommendations for accelerating progress.

This session will begin with a presentation by the BVRLA to show the key findings from the Barometer report. A variety of panellists will then share insights into how electric vehicles are already being used effectively across the UK during a panel discussion.

  • James Taylor, Managing Director, DriveNow UK Ltd
  • Mark Gallagher, Green Fleet Specialist, Grosvenor Leasing Ltd


Session Six: Last Mile

The new world of low emission and congestion zones will be a particular challenge for businesses who rely upon deliveries. In this session, speakers will present and discuss the emerging solutions they are developing to solve this problem for businesses.

Chaired by Jay Parmer, BVRLA Director of Policy and Membership

  • Lorna McAtear, Head of Supply and Internal Accounts, Royal Mail
  • Peter Harris, Director of Sustainability, UPS
  • Tracey Worth, CEO & Secretary, Institute of Couriers
  • Ed Cowell, Chief Executive Officer, Fraikin Ltd


Chairman’s Closing Comments


Conference Close: networking drinks reception afterwards


Download the PDF version of the agenda below:

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BVRLA Members can book for £250+VAT per person - simply book via the red 'Book Event' box or email events@bvrla.co.uk.

The non-BVRLA member delegate rate is £345+VAT per person.

Group Discounts:

Save 25% on the 3rd ticket when 2 full price* tickets are purchased by employees of the same company.

Simply email events@bvrla.co.uk to enquire and book the places.

* cannot be used in conjunction with any other discount

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Terms and Conditions


  • To cancel a booking, notice must be emailed to the Events Manager at events@bvrla.co.uk.
  • You will be eligible for a refund, less an administration fee of £35+VAT, when a minimum notice of 15 days (prior to the event date) is given.
  • You will not be eligible for a refund when a notice of 14 days (prior to the event date), or less, is given.


  • There is no charge to substitute attendees. However, requests must be emailed to events@bvrla.co.uk no later than noon on the business day prior to the scheduled event.

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Should you need to stay overnight the evening before our congress, there are a number of hotels within walking distance to the venue. Please note we have not negiotiated any special rates with the hotels.

These can be viewed here.

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Session One: Key Notes 'The future of mobility' 

Nina Bell

BVRLA Vice-Chairwoman and Managing Director (Northern Region), Avis Budget Group


Andrew Street CBE
Andrew Street CBE

Mayor, West Midlands Combined Authority


Ella Taylor

Head of Future of Mobility, Centre for Connected and Autonomous Vehicles

Ella is the Head of the Future of Mobility in the Department for Transport. The Future of Mobility is one of four Grand Challenges announced in the Industrial Strategy with the aim of making the UK the world leader in the movement of goods, services and people. This year Ella's team published the Future of Mobility: Urban Strategy, as well as launching a wide scale regulatory review looking at areas including micro-mobility, buses and taxis, Mobility as a Service and data. Before this, Ella worked on Connected Vehicle policy for two years, and originally joined the department in 2012 working as a statistician in Maritime.

Jonathan Bray

Director, Urban Transport Group

Jonathan has been the Director of the Urban Transport Group since 2008. He is also a visiting senior fellow at LSE Cities, a Commissioner on the Commission on Travel Demand and a fellow of the Chartered Institute of Highways and Transportation. Jonathan’s career has been about developing progressive policies on transport and advocating effectively for them. This includes changing national policy for the better by being one of the leaders of the network which ended the hegemony of the roads lobby on national transport policy in the nineties through to winning better bus powers for transport authorities in 2017. He has also made the Urban Transport Group the place where the thinking happens on the future of urban transport as well as saved members of the Group millions through finding more cost effective ways for them to work together.

Session Two: Car in the City

Ben Lawson

Vice President of Strategy and Project Development for the UK & Ireland, Enterprise Holdings

Ben Lawson is responsible for the strategic development of Enterprise Holdings’ lines of business, while driving efficiencies and growth throughout the organisation. He leads strategic acquisitions and ensures a consistent business model that is scalable and transferable across Europe. Ben began his career at Enterprise in 1994 through the company’s renowned Management Training Programme and rapidly progressed his career. He has held a number of regional, national and international positions, but assumed his current role in February 2018 and now has responsibility for creating and developing a truly integrated business model that seamlessly combines Enterprise’s branch network, range of vehicles and proprietary technologies. Ben’s work involves prioritising strategic initiatives and working with internal and external parties to create partnerships and new business models that deliver the right outcome for all stakeholders.

Matthew Clark

Associate, Steer Group

Matthew specialises in understanding the potential for new mobility and maximising the benefits to users and society. Matthew’s work for the public sector helps to assess the potential for using new transport technology to achieve policy objectives. His work for the private sector helps to analyse the market for new services and help to deliver new services that provide a wider range of transport options for users. He is experienced in advising a wide range of clients about strategy and planning for car clubs, bike share, microtransit and taxis. He has an excellent understanding of the electric vehicle market and AVs particularly in the context of shared use business models. He approaches his research and analysis with a pragmatic view; often new technologies can have unintended consequences and through working in partnership with public authorities and innovators we can ensure the best possible outcomes can be achieved.

Chris Lane

Head of Transport Innovation, Transport for West Midlands

Chris Lane is Head of Transport Innovation at Transport for West Midlands. In this role he delivers change through people, processes and technology across a portfolio of programmes, including a commercial Mobility as a Service and a Connected and Autonomous Vehicle testbed in the West Midlands. Working in transport for most of his life, he has had the opportunity to deliver significant changes to public transport. His background encompasses delivering significant Business Transformation programmes, implementing innovative ITS and ICT systems and playing a major role in the successful delivery of TfWM’s Smartcard and Passenger Information schemes.

Darren Shirley
Darren Shirley

Chief Executive, Campaign for Better Transport


Jonathan Hampson
Jonathan Hampson

General Manager, Zipcar


Session Three: Clean Air Zones

Sam Harrison

Head of Communications & Stakeholder Engagement, Joint Air Quality Unit

Sam Harrison joined the civil service in 1995 and has worked in agriculture, climate change, defence and international development, mainly in communications roles. Now leading the communication work for the Joint Air Quality Unit, he is also working with Sheffield and Rotherham to reduce NO2 exceedances. He is chartered member of the Chartered Institute of Public Relations and a Justice of the Peace.

Session Four: Urban Data

Ben Boutcher-West

Head of Mobility, AppyParking

An autonomous vehicle expert, a degree in Design from Brunel University and 9 years industry experience with both Jaguar Land Rover and Bosch, Ben now heads mobility at AppyParking digitising the kerbside, empowering the public sector by unlocking new revenue. Ben brings his technical industry insights and passion for sustainable city technology to develop future products and services in cities worldwide. When not traveling, he continues to mentor students with Imperial and the RCA and is very active in the start-up mobility eco system.

Bola Adegbulu
Bola Adegbulu

Co-founder & CEO, Predina


Session Five: Electric Dreams

Mark Gallagher

Green Fleet Specialist, Grosvenor Leasing Ltd

Mark has over 17 years’ industry experience, working with a variety of corporate and public sector fleets. He has been with Grosvenor Leasing for six years, and heads the company’s award-winning 0Zone green solution, launched to assist Grosvenor clients manage and deliver the transition to Electric and Ultra Low Emission Vehicles through consultancy, fleet analysis and policy advice. Mark was recently presented with a BVRLA Industry Hero award for his contribution towards the green agenda in the leasing sector.

James Taylor

Managing Director, DriveNow UK Ltd

James Taylor is the Managing Director at DriveNow UK Ltd, which is part of SHARE NOW. SHARE NOW is one of the five mobility services from the joint venture of BMW Group and Daimler AG. SHARE NOW is the world leader in flexible car sharing, operating in 31 cities across Europe and North America, with over 4 million customers. It is the largest provider of flexible, electric car sharing with four purely electric fleets and over 3,000 electric vehicles. James has worked in senior marketing and operational roles for over 15 years across a variety of sectors and has been with SHARE NOW for the past four years.

Session Six: Last Mile

Jay Parmar

Director of Policy & Membership, BVRLA

Jay joined the BVRLA in July 2000.

Tracey Worth
Tracey Worth

CEO & Secretary, Institute of Couriers


Lorna McAtear
Lorna McAtear

Design and Project Lead, Royal Mail


Peter Harris

Director of Sustainability, UPS

Peter Harris joined UPS in 1989 as an Automotive Supervisor and was promoted in 1992 to Fleet Manager. In 1997, he accepted the Automotive Director position in the UK before becoming UK Industrial Engineering Director in 2003. In 2005, Peter took an assignment with Corporate Compliance, developing and implementing a system to manage regulatory compliance outside the U.S. He accepted the role of Sustainability Director for Europe in 2011. In addition to his UPS responsibilities, Peter is also a director of the Low Carbon Vehicle Partnership, a public-private entity in the UK whose purpose is to accelerate the shift to low carbon vehicles and fuels. Prior to UPS Peter worked for 4 years with London Transport and 2 years as a volunteer agricultural engineer with Voluntary Service Overseas in Indonesia, developing better ways of storing rice. Peter is the holder of a Masters degree in Engineering from Cambridge University, UK. He is also a Chartered Engineer (CEng) and a Member of the Institution of Mechanical Engineers (MIMechE).

Ed Cowell
Ed Cowell

Chief Executive Officer, Fraikin Ltd



Event sponsors


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Sponsoring BVRLA events gives you a great opportunity to put your corporate brand in front of BVRLA members and increased networking opportunities.

We have and can tailor our sponsorship packages to match your objectives. 


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The International Convention Centre (ICC)
8 Centenary Square,
B1 2EA

Website: www.theicc.co.uk

Directions: Birmingham New Street station is 10-15 minutes walk from the venue. Please visit the venue website here for directions.

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