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Designed as part of an organisation’s induction and training programme, this course provides a comprehensive introduction to the vehicle fleet, rental and leasing sector. Learn about the structure of the fleet industry, key market players, and the features and benefits of the main vehicle acquisition methods for fleets and individual customers. Gain insights into fleet operations, leasing models, rental solutions, compliance and regulatory standards, and whole lifecycle vehicle management. The course also explains the role of the BVRLA in supporting and regulating the industry, including its Alternative Dispute Resolution (ADR) service. Ideal for new starters, customer-facing teams and professionals looking to strengthen industry knowledge, improve customer conversations and build confidence in fleet, leasing and rental sales and operations.
Who should attend?
At the end of this course you will:
Understand the features, benefits and differences between vehicle leasing, rental and purchase options
Appreciate the full range of services the sector provides to customers and how businesses differentiate through service, value and experience
Describe the role of the BVRLA in regulating the industry, along with other key regulators such as the FCA and related compliance bodies
Gain an overview of the key automotive, leasing and fleet industry players and their roles within the market ecosystem
Understand basic regulatory and compliance expectations when dealing with regulated financial and mobility products
Develop confidence in discussing fleet, leasing and rental solutions with customers and internal stakeholders
Recognise customer needs and how different acquisition methods support business and personal mobility requirements
Build awareness of industry terminology and common commercial models used across fleet and leasing operations
Understand the customer journey within fleet, leasing and rental environments
Identify the importance of ethical selling, governance and responsible customer outcomes within the sector
Gain foundational knowledge to support career development within automotive, fleet, rental and leasing roles
Who trains this course?
Karen Morton spent her early career in PR, marketing and broadcasting. She has organised major exhibitions and launches in Ireland, the UK and the USA and her broadcasting has taken her as far afield as Hong Kong. With this vast experience she turned her skills to training and has been working with BVRLA members both in the UK and abroad for many years, delivering training ranging from industry knowledge and selling skills to customer service and coaching. She exudes warmth and enthusiasm that proves infectious and reassuring for the less confident delegates.
Duration and Cost
9.30 - 4pm
*Book your spaces 2 weeks or more in advance of the course date and receive a £100 discount on the course fee*
Member Fee £329 + VAT (Full Price £429 + VAT less than 2 weeks before the course date)
Non-Member Fee £529 + VAT (Full Price £629 + VAT less than 2 weeks before the course date)
