NLP for Effective Selling

NLP (neuro-linguistic programming) skills improve and enhance communication, rapport building and goal setting and have a proven and positive effect on business performance. In our sector, where communication is a key competence, it is particularly relevant across many disciplines.

Who should benefit?

Suitable for any role where communicating is key, particularly those in Sales or Account Management.

Course content

  • What is NLP? (Neuro Linguistic Programming)
  • Building Rapport
  • Matching, pacing and leading a prospect/customer to your way of thinking
  • Body Language – the key to your success when customer facing
  • Understanding eye accessing cues
  • How to elicit the right response to increase your chances of success?
  • Understanding the reverse to open questions e.g. using closed questions to get the deal.
  • Listening skills at a deeper level – understanding your customer's/prospect's preferred language
  • Using keywords and strategies to connect with your customer's/prospects 
  • Using metaphors to reinforce your sales proposition

Learning outcomes

This course will give delegates a good understanding of how NLP (neuro linguistic programming) skills can improve sales through enhanced customer communication and rapport building.

This course has been allocated 8 CPD points.

Trainer

Roy McDonald’s background is in sales, management and leadership within several sectors including the Automotive and ERP industries. He has been successful in training and coaching teams, individuals and senior managers – helping them to achieve their business and personal goals. With a style that is both engaging and pragmatic, Roy is a fantastic asset to the BVRLA training team.

Roy A McDonald

NLP master practitioner

Roy joined the BVRLA training team in December 2018.

 

Duration

1 day course

Dates and locations

Please use the drop down menu on the right hand side of this page to see the dates and locations that are currently available.

If you do not find anything suitable then please contact us on 01494 545719 as we may be able to deliver this course for you in-house.

 

Cost

£300 + VAT (Member Price)

£375 + VAT (Non-Member Price)

This was the best sales course I have attended and will encourage me to explore NLP more, thank you

- Adrian Horton, Ogilvie Fleet Ltd

The only training course I have been on where the trainer had my attention the entire day

- Georgia Cooksley, Lease Plan UK Ltd

This course is avilable for delivery in-house

 


Cancellation Policy 
Requests for cancellation of a training course booking must be received in writing via email to training@bvrla.co.uk for the attention of the Learning and Development Professional. Requests for cancellation received more than 30 days prior to the course start date incur an administrative charge for the processing of the refund at the rate of 25% of the course fee. Requests for cancellation received more 15-30 days prior to the course start date incur an administrative charge for the processing of the refund at the rate of 50% of the course fee. There is no refund on cancellations made 14 days or less prior to the course start date as there is an impact on other delegates who have booked to attend and could result in the course being cancelled overall.

Postponements
Postponement of attendance from one course to a later course can be requested in writing as per the cancellations policy above to training @bvrla.co.uk. Requests to postpone more than 30 days prior to the course start date will incur an administration charge of £35 + VAT. Requests to postpone more 15-30 days prior to the course will incur an administration charge of £70 + VAT. Requests to postpone 14 days or less prior to the course will be treated as a cancellation, with no refund payable.

Substitutions
You can request the substitution of a delegate for another in writing as per the cancellations policy above to training@bvrla.co.uk. There is no charge for this. Requests for substitution must be made no later than one business day prior to the scheduled course start date.