Press Release

BVRLA Launches Professional Fleet Consultant Development Programme

Release Date: 

The British Vehicle Rental and Leasing Association (BVRLA) has launched a new vocational training course for leasing and fleet management providers.

Developed in conjunction with the Institute of Car Fleet Management (ICFM), the four-day Professional Fleet Consultant Development Programme is targeted at sales and business development executives within BVRLA member companies. It will equip participants with the skills and knowledge to align their sales role more closely with the demands and responsibilities of the client fleet manager.

“This course is not about teaching our members how to sell,” said BVRLA director-general John Lewis.

“We are inviting them to step into the shoes of their client and learn more about the pressures, barriers to ‘buy-in’ and issues they face. Our members develop many of their sales staff from within, and told us that this extra perspective would be invaluable.

“Training and career development are an important part of any strategy for retaining senior staff.”

Roddy Graham, chairman of the ICFM, commented: “For the first time ever, the industry will have a vocational training course that combines the competence of the professional fleet manager with the technical fleet acquisition know-how of a leasing consultant.”

Competence will be measured through written assessments, and, in order to make the training attractive to career-minded professionals, it will be externally accredited by the Institute of Leadership and Management. Executives from ALD Automotive, Arval, Leaseplan, LloydsTSB Automotive, Marshall Leasing and Masterlease have already signed up for the first course, which starts in September.

The training is also fully endorsed by the Association of Car Fleet Operators, said chairman, Julie Jenner: “We welcome any initiative that helps promote a better service for fleet operators.”

Course details
The programme will be delivered in two two-day modules around six to eight weeks apart.

The first module will cover the principles of fleet management, with a focus on understanding the role and responsibilities of a fleet manager; the principles of asset and risk management; and the influence of a client’s stake holders, company culture and market segmentation. It will also look at wider concerns influencing fleet choice, including the environment.

The second module will explore the delivery of fleet solutions. It will study the various budgetary and taxation considerations; key acquisition and disposal options and supplier management; and the relevant legal and health and safety obligations.

BVRLA members interested in obtaining more information about the course should contact Nora Leggett on 01494 545713 or

About the BVRLA:
The BVRLA is the trade body for companies engaged in the leasing and rental of cars and commercial vehicles. Its members provide short-term self-drive rental, leasing hire and fleet management services to corporate users and consumers. They operate a combined fleet of 2.6 million cars, vans and trucks, buying 44% of all new vehicles sold in the UK. Through its members and their customers, the BVRLA represents the interests of more than two million business car drivers and the 10 million people who use a rental vehicle each year. As well as lobbying the government on key issues affecting the sector, the BVRLA regulates the industry through a mandatory code of conduct.

About the ICFM:
The Institute of Car Fleet Management is the UK's only independent ‘not for profit’ organisation dedicated to furthering the education, recognising the achievements and advancing the profession of car fleet management.

Established in 1992, the Institute connects people involved in car fleet management, promotes excellence in car fleet management practices and delivers the industry sector’s premier education programmes. Externally accredited vocational qualifications include the Introductory Certificate, the Certificate and the Diploma in Car Fleet Management.

For more information:
Toby Poston – Head of PR and Media
t:  01494 545700
m: 07979 756533